Gadgetrepublic.com - Gadget Review

What does your phone say about you? Well, what do you want it to say? These days there is literally a phone for every personality, and the Samsung Noire says loud and clear that it is aimed squarely at the fashion-conscious lady.

One girl I know who tried out this handset said she would be bringing it with her on an upcoming hen weekend, and would most definitely be placing it on the bar while having cocktails because this was a phone for showing off.

The Noire is quite compact at 93.6mm x 44mm x 17.9mm, so if you're looking for a handset to fit into your clutch, this is the one.

However, as general phones go, this one has a minute, 1.8-inch screen and a disappointingly low 2.0-megapixel camera, so there would never be any reason for a gadget nut like myself to want one, but I can see how it might appeal to ladies who lunch and fans of glossy mags such as Hello! and Heat.

The 'female applications' on this phone include a 'pink' calendar, shopping list, calorie tracker and one that suggests fragrances you might like based on different preferences.

This is solely my opinion, but I find it insulting that a girl's phone is 'spec'd up' based on shopping and watching your weight. However, I'm sure there are some women out there who would consider this their dream phone.

Price: From €99 on prepay with Carphone Warehouse 

User experience: This is simply switch on and go. The female-tailored applications were disappointingly stereotypical

Design: Glitzy, designed to appeal to 'girly' girls

'Wow' factor: The gold swirls on the outside cover glows when you receive a text or call

Verdict: I am all for a design-conscious phone with feminine sensibilities. However, this does not involve paying lip service to 'what women want' by sticking in a calorie tracker and shopping list. Why don't we just add an audio sensor that giggles every time a man walks past?

By Marie Boran